The Dallas Mavericks have contacted 10-game mini-plan season-ticket holders from a year ago in hopes of retaining them for the 2026-27 season, but it appears the team is trying to sneak something shady into these plans.
Buyers, beware. There’s now one more reason not to trust the Adelson-Dumont Regime. It’s just gaffe after sham after controversy with these people.
They’re trying to sneak a preseason game into at least some of the 10-game plans this year.
Here’s a screenshot of the four 10-game options from a year ago.
You’ll notice that the earliest game date across the four plans was the Oct. 22 season-opener against the San Antonio Spurs, listed as part of the 3-Point Plan. Compare that with what’s referred to as the Weekend Plan for the upcoming 2026-27 season.
As you’ll see in the screenshot above, they’re trying to fit a little baseline runner behind your defense here by squeezing in the Oct. 16 preseason game against the Atlanta Hawks.
Mini-plans for the 2026-27 season are not yet available to the general public, according to the team website. The site still encourages us all to sign up to become a “Mavs Insider” to find out when the ticket packs go on sale.
But one frustrated fan took to Reddit on Thursday to decry the practice of including a preseason date in with nine regular-season games and calling it a “10-game ticket pack,” like no one would notice the difference.
“What makes this interesting is the Mavericks’ current Club Maverick Terms and Conditions specifically define
‘Game Ticket’ as a ticket to a regular-season game. So we purchase a 10-game plan, and one of the 10 tickets they assigned me is preseason; it seems pretty reasonable to ask why I’m not receiving 10 regular-season ‘Game Tickets’ as their own terms define them,“ the fan said.
He or she goes on:
“Do you think we are so feeble-minded we will accept a cheapo preseason game so they can sell the high dollar weekend games? There are SEVERAL weekend games not included (Spurs Saturday 10/24, Rockets Friday 10/30 or 1/31, Pistons Friday 1/29, LAKERS Sunday 2/28).”
This apparently happened once before, leading up to the 2022-23 season, more than a year before the Adelsons took over. Back in 2022, Mavericks 10-game plan holders had a preseason game included in their package, which raised the same issue regarding the definition of a “game ticket.” The Mavericks ultimately replaced the preseason game with a regular-season game.
Are they trying the same thing again?
I chatted with the Redditor who raised the issue in direct messages on the site. He or she has not identified themselves but after asking several questions, I’m confident that’s exactly what’s going on here. He or she told me that at this point, for renewal at least, there is no option for picking and choosing the games buyers want as part of their 10-game plan unless the buyer pays full individual-game ticket price for all 10. The plans are the plans.
My guess is that the team will likely have to once again reverse course and replace the preseason game in the “Weekend Plan” and any other plans they try to sneak a preseason game into based on the team’s own definition of what a “game ticket” is.
They’re not only being nefarious here — they’re too incompetent to cover their nefarious bases.
A 10-game plan for an NBA team comes at no small cost. Depending on where your seats are, one seat can cost up to $600 for upper-level seats, as much as $1,300 for mid-level seating or $2,500 or more for lower-level seating. To just demand that planholders accept 9/10 of what they pay for and thank the team for the opportunity to attend these games is ownership malpractice. Just scummy behavior.
The only way these people will learn is if the fanbase revolts with their wallets, and I have little to no faith that rich people in Dallas will do anything but look the other way on this. Prove me wrong.
There have been other rumors circulating on Facebook that this year’s “3-Point Plan” also includes a preseason game, but I was unable to substantiate those at this time. I have a message out to Mavericks ticket sales, but at this point, how can they expect the discerning fan to support them when they continue to show us this level of disdain?
