NetsDaily Off-Season Report – No. 18

The 2026-27 schedule is out and it shows the Brooklyn Nets, generally seen as having one of the worst rosters in the NBA this season, will open the season October 21 vs. the Charlotte Hornets, just as they did last season, only in Brooklyn rather than Charlotte.

The game is not likely to get much attention from New York or national media. The night before, five miles away at the corner of Seventh Avenue and 33rd Street in Manhattan, it will be “ring night” and “banner night” at Madison Square Garden for the first time in 53 years. The long-suffering fans of New York’s legacy team, the Knicks, will celebrate their title — and relive their incredible run — on national TV before facing the Atlantic Division’s exciting newcomers, LeBron James and Jaylen Brown of the Philadelphia 76ers.

It’s not much of a stretch to say that Brooklyn’s team has never been more irrelevant since moving to the borough 14 seasons back. One team is at the top of the world and will be hosting its biggest challenger; the other an afterthought, facing a non-contender a little further along than the home team.

So now midway between the big win and Opening Night, how do the Nets look at their challenges in light of that disparity? and a rivalry record 14 losses in a row? We spoke with Joe Tsai and Sean Marks recently, Tsai exclusively by phone, Marks at the rookie press conference last month and read the comments of Brooklyn Sports & Entertainment’s chief financial officer Peter Stern in an interview published this week with CFO Magazine.

There are two takeaways: 1) they say all the right things about the Knicks accomplishments but they’re not changing their strategy, their trajectory, just because the team they share the city with won it all … in dramatic fashion and 2) there’s some hope that the championship has renewed New York’s interest not just in the Knicks but in the NBA in general. Tsai was succinct in his comments, saying yup, it’s “irating,” even “embarrassing,” in his words but nothing has changed in his thinking on the path the franchise has chosen. Are they whistling past the graveyard? As with a lot of things, starting in October, we shall find out.

“Every year, some team is going to win a championship,” Tsai told us and indeed the Knicks became the eighth different team to win a chip in the last eight years. “So it happens that this year that team is in the same city. It doesn’t make us feel very good. It irates our fan base and it is embarrassing but in business or in competition, in sports, or in anything, you shouldn’t let the embarrassment factor affect how you perform…. [We] had a plan and we’re rebuilding and I think right now we are on a positive trajectory. So it doesn’t change my thinking at all.”

Tsai also noted that the Nets central business theme — generational fandom — remains in place. Get them while they’re young.

Marks, in answer to an ND question about the Knicks back on the day his team introduced its three draft picks, dismissed the possibility of having another team’s success change his thinking. (As more than one NBA watcher has noted, the team governor and GM have been like “peas in a pod” when it comes to strategy.)

“No, not at all. I mean, we’re not, we’re not, we’re not going to be motivated or less motivated by what somebody else is doing,” Marks said. “I think we all we control is our path. I think we set out on this a couple of years ago, and I think I’m very happy with what the group has done, what Jordi (Fernandez), the coaching staff, have done to develop these young men, and it’s gonna be really exciting to see what they look like, and you know, whether it’s a year or two years from here, and who really seizes this opportunity?”

Patience is the watchword then.

Stern, in his CFO Magazine interview, took a different tack. He gave credit to the crosstown rivals, but argued that a large part of the excitement we saw in the city the night of O.G. Anonoby’s tip-in or Jalen Brunson’s 45-point performance a couple of nights later or the parade that drew TWO MILLION New Yorkers to the Canyon of Heroes, may be contagious.

“We’re happy for the Knicks,” said Stern who came with Tsai from Alibaba. “But even more so, we’re happy for the NBA. You could make an argument that it’s a tailwind because of this reason or that reason, or a headwind. We think about mostly just tailwinds.

“We want more people loving basketball, and the Knicks’ championship, or I should say, even their deep playoff runs previously, really activated many dormant fans. Fans got to engage with it and appreciate this special thing called the NBA in a different way.”

It’s about the city too, said Stern, not just NBA.

“This year, there were plenty of folks around New York who maybe weren’t basketball fans who ended up at a watch party or engaged in some way, shape or form with the playoffs. That’s a great thing for us as the Nets and Liberty continue to grow in Brooklyn.“

While that certainly was true, some of the biggest and most prominent street watch parties was in Brooklyn, like this one in Fort Greene for Game 4 of the Finals …

So, yes, things will require re-introducing the team to fans and taking advantage of the possible new interest in the NBA, (We should note from our small sample that there are indications fan, at least the die-hard ones who come to ND, are not giving up. There’s more interest, more of circle-the-wagons mentality. Here’s a fun fact: the three news items that garnered the highest number of comments on ND are the Kevin Durant trade in 2023 with more than 4300, the Kevin Garnett-Paul Pierce trade, about 2000 less, ten years earlier … and the signing of Moe Wagner last month which had more than 2100!)

So it’s about patience and steadfastness, which are admittedly in short supply as the Nets enter what is basically the fourth year of a rebuild. It began with monumental collapse of the Big Three and has included a brutal two-year tank that didn’t result in getting a top draft pick (although everyone seems happy with who they did get.) Now, with a flawed roster and two 20-year-olds as the face of the franchise, few people other than Jordi and his staff believe there will be much improvement.

Although we’re not supposed to pay attention to the Knicks, according the three officials we quoted, the Manhattanites basically return with the same club other than Mitchell Robinson who’ll be blocking shots and missing free throws in Boston. But Leon Rose keeps pushing all the right buttons in roster building. Yes, he’ll have to maneuver around his boss’s dictate about the second apron and yes there are huge contract decisions down the road, but they now have that championship pedigree and swagger as well as a staggering amount of continuity. They also have Brunson who is an unlikely superstar but a superstar nonetheless. And everything is going James Dolan’s way.

These pages are filled with the status of the Nets so no need to reiterate all that. It’s also kind of brutal. How soon might they turn it all around? Hope for the best this year and don’t dismiss, despite the Nets history, the possibility of a big trade deadline move. They still have all those draft assets, all those rookie contracts, all that cap space.

Last season, despite winning just 20 wins, the Nets filled 99.22% of Barclays Center on average and as Stern pointed out, they’re in the midst of a $150 million renovation of Barclays while BSE is also putting together an $80 million training facility for the Liberty. Tsai is ready to spend. He has a record.

So on October 20, it will be all about the Knicks in New York and that’s just fine with the brass. It’s the days after that matter.

Hall of Famers

Back in the 2009-10 season when the Nets were playing their final season in the Meadowlands, losing badly, the people who ran things at the YES Network decided to pair Chris Carrino and Mike Fratello for the first time. Over the rest of the season, the veteran announcer and former head coach broadcast a Nets game together. Over the course of their careers, they appeared together 12 times in nine seasons.

Then, this weekend, they were sort of reunited in the grandest of stages, the induction ceremony for the Basketball Hall of Fame, Carrino and Fratello were each recipients of the Curt Gowdy Electronic Media Award. They are now both Hall of Famers.

Both of course are familiar to Nets fans as well as fans of national and Olympic media and their time in New Jersey and Brooklyn noted in the Hall’s induction announcement:

Chris Carrino has served as the Brooklyn Nets’ radio play-by-play announcer since 2002, having joined the organization in 1992 as a studio producer and feature reporter. He steadily worked his way up to studio host, backup play-by-play announcer, and ultimately the team’s lead radio voice. Over more than two decades on the call, Carrino has narrated many of the franchise’s defining moments, including consecutive NBA Finals appearances and the Nets’ historic first game in Brooklyn.

Fratello’s broadcast contributions have earned him a 2015 New York Emmy Award for Best Sports Analyst and four consecutive nominations (2012-15). His relationship with Turner Sports spans decades, including NBA playoff coverage (1994-96), regular-season work (1999-2004), and Thursday night NBA coverage alongside Marv Albert, Steve Kerr, and Reggie Miller (2009-13). He later joined NBA GameTime Live (2014-19) and appeared on select NBA on TNT telecasts.

Beyond national broadcasts, Fratello served as color commentator for the Nets on YES Network for 10 seasons (2008-18).

Carrino is not just known as a broadcaster but as a campaigner for those who suffer from facioscapulohumeral muscular dystrophy (FSHD). His Chris Carrino Foundation for FSHD is the leading non-profit addressing the disease. As the Post’s Phil Musnick wrote a couple of years ago, Carrino may be the “toughest guy in sports.” Wheelchair-bound, he is often helped getting in and out of tough spots by his WFAN analyst, Tim Capstraw, Carrino is a hero to a lot of people, including, it should be noted, his son, Chris Carrino Jr., who’s been heard on the FAN of late.

In his induction speech, Carrino spoke extensively about how his broadcasting career gave him the audience and the stage to discuss the disease and disabilities in general…

For Fratello, the award was just the latest in his long career that has spanned coaching three college teams and four NBA teams either as an assistant or head coach. He also led the Ukraine national team. He won the NBA Coach of the Year in 1986 when he was with Atlanta. His head coaching record in the NBA was 667-548 for a .549 winning percentage.

The New Jersey native spent nine seasons with the Nets on the YES Network. Of those, he was the lead analyst for the last four years in New Jersey, then part of a three-man analyst rotation for 1he first five seasons in Brooklyn. Overall, he worked 342 Nets games on YES with Marv Albert, Ian Eagle, Ryan Ruocco as well as Carrino. Previously, he had been a national TV analyst for both NBC Sports and TNT where Albert dubbed him the “Czar of the Telestrator.”

Most recently, he’s done analyst gigs for the Clippers, Cavaliers and NBA TV.

Congratulations to both on their well-deserved honor. And special thanks to Frank DiGraci, the YES producer who first paired them … and kept copious notes that we used in this item. DiGraci of course became the coordinating producer for the YES broadcast before leaving for a similar job with NBC Sports two years ago.

Final Note

In addition to talking to CFO Magazine about the Knicks and how the Nets business side is starting to use AI, Peter Stern spoke as well about how he teaches financial literacy to inmates at maximum security prisons, most recently in New York, including at Sing Sing.

Stern said he feels empowered by his time teaching and helping prisoners.

I strongly believe in the power of rehabilitation. People talk about, ’Oh, Stern, your students deserve a second chance.‘” Many of them, most of them, never had a first chance. Born into abject poverty, one parent incarcerated, the other parent passed away, or you pick the challenging situation that they’re in.

I want to inspire, and I want to empower, and I want them to know I believe in them. I want them to know that I believe that upon their release, they’re going to be successful.

I tell my students, “I’m going to show you in this class how to buy a house and build an investment portfolio.” I believe if you can help those at the bottom, then all of society rises…

You can learn a lot about resiliency and determination from someone who’s been locked in a cell for decades.

Congratulations to him too.