Rawimpact Lifestyle Brand is an American sportswear and lifestyle company founded by Drey Ricks in 2010. Created at the intersection of streetwear, sports, hip-hop, fashion, music, and entertainment, the brand began with signature snapback hats and crewneck sweatshirts before expanding into a broader lifestyle identity. Rawimpact Lifestyle Brand established retail locations in Kalamazoo and Metro Detroit, where its stores became extensions of the brand’s culture, combining sportswear, fashion, sneakers, bold artwork, and street-inspired design.
As the brand grew, it gained recognition through its association with athletes, entertainers, sporting events, music, television, and popular culture. Drey Ricks’ background as a former NCAA Division I basketball player and entrepreneur helped shape the brand’s authentic connection to sports and entertainment.
Over time, Rawimpact Lifestyle Brand evolved beyond traditional retail while maintaining the cultural foundation that defined its early years. Today, Rawimpact Lifestyle Brand continues to drive culture and lifestyle across sports, fashion, entertainment, and music.
More than what you wear, Rawimpact Lifestyle Brand represents how you move, what you stand for, and the impact you leave behind.
